How Canon Australia Put UGC At The Heart of Their Digital Strategy
“People trust other people, not brands.”
The above quote is at the core of Canon Australia’s consumer engagement strategy that focuses not on their products, but on the people who use them.
In this webinar, Canon shares how their user-generated content (UGC) strategy has transformed their digital brand while cultivating an active community of photographers.
View this webinar to learn how:
- UGC can help you create authentic connections with your customers
- Canon leverages UGC across platforms and campaigns: social media, websites, live events, eCommerce, etc.
- To build a successful UGC strategy