[On Demand] The Future of Ecommerce Search in 2023

In this webinar, we discussed our latest research: a 3-part study that highlights the expectation gaps between what shoppers want from site search in 2023, what brands think they’re delivering, and what brands are actually delivering.

We also welcomed Mackenzie Nguyen to the mic, Director of Ecommerce and Buying at Ylang 23, to give her perspective on our research findings and also share how the jewelry brand is using Search to improve their customers’ discovery experience.

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Our speakers

Maximillian Etheridge

Global Head of Sales

Nosto

Mackenzie Nguyen

Director of Ecommerce and Buying
Ylang 23

Shani Berkowitz

Customer Success Manager

Nosto

WATCH ON-DEMAND

In this webinar, we’ll discuss some of the key findings from our search research, including: 

  • Why 69% of shoppers go straight to the search bar, but 80% then bounce due to a poor search experience
  • Significant gaps between what brands think their search delivers, what consumers say they experience, and what websites actually proved to be showing (particularly when it comes to relevancy, personalization, and content)
  • The results of the live site testing of over 100 global ecommerce brands’ site searches

Plus, Ylang 23 will be sharing why search is important to them and comment on how they’re using the likes of synonyms, dynamic filters, and merchandising rules for different lifecycle segments within their Search configuration.

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