The Trafalgar Unlocked Awards campaign yielded outstanding results, particularly in the collection and management of user-generated content that would have been challenging to achieve without Nosto’s platform. While initially aiming for 3,000 content submissions, the campaign far exceeded expectations with an impressive count of 10,570 UGC pieces. This rich tapestry of content provides valuable assets for their marketing efforts.
The results on paid advertising were equally impressive as the engagement rate on prospecting ads where four times higher than the standards ads with no UGC. The success continues in the organic community as well.
“Our social media community absolutely loved this campaign. The response has been phenomenal across all our social channels, with exceptional organic engagement. The top three posts of 2023 are all tied to the Trafalgar Unlocked Awards, solidifying the campaign’s immense success.” – says Kelsey Fitzgerald, Social Media Manager for the Travel Corporation.
The success of the campaign resonated throughout the company, with all team members recognizing the significant impact it had on the brand. It became evident that campaigns like this hold tremendous potential for the future, as they deepen the connection with customers and inspire new adventures. Moving forward, Trafalgar Tours is committed to continuing these initiatives, leveraging Nosto’s platform to create meaningful experiences for their audience.
“The access to this invaluable content has truly thrilled our teams and especially our regional teams. It has added immense value to our marketing efforts and customer interactions. I must say, this campaign has reinvigorated our teams internally and everyone is absolutely in love with it.” – says Mia Hamzic, Global Head of Marketing and Campaigns at the Travel Corporation.
The overwhelming response and positive feedback from both the internal team and the customers reaffirm the value of user-generated content and its ability to impact the whole marketing funnel, from top to bottom.
“Nosto and their team have been with us every step of the way, from the initial ideation of this campaign to providing the technology that enabled its success”. – says Mia Hamzic, Global Head of Marketing and Campaigns at the Travel Corporation.
We look forward to continuing our partnership with Trafalgar Tours, leveraging UGC to inspire travelers worldwide.