Balance performance-based sorting with personalization to ensure category pages boost the products based on shopper affinities. Ensure category sorting aligns with marketing campaigns, such as collection launches and specific promotions, by implementing merchandising rules that automate product prioritization.
Optimize product arrangement on different category pages to align with your business goals, such as boosting high-margin items to increase profitability, or top-converting products to power revenue.
Eliminate manual analysis and guesswork by measuring the impact of your category page merchandising, continuously optimizing it through A/B testing.
Balance performance-based sorting with personalization to ensure category pages boost the products based on shopper affinities. Ensure category sorting aligns with marketing campaigns, such as collection launches and specific promotions, by implementing merchandising rules that automate product prioritization.
Optimize product arrangement on different category pages to align with your business goals, such as boosting high-margin items to increase profitability, or top-converting products to power revenue.
Eliminate manual analysis and guesswork by measuring the impact of your category page merchandising, continuously optimizing it through A/B testing.
“Category Merchandising was profitable in less than a month. It’s definitely a significant revenue and growth driver for us. That’s not the case for every tool.”
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“Before Nosto, we were just manually merchandising based on sales, inventory, high-performing products, and so on. But we sell 200-plus products online now, and to manage that…would simply take too long”
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“One of the main advantages with Nosto is the improvement in the conversion rate and being able to show customers exactly what they’re looking for.”
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Create hyper-relevant category page experiences with a CXP that combines cutting-edge search, merchandising and personalization capabilities
Speed impacts conversions. That’s why we upgraded our infrastructure, making Personalized Search and category browsing faster and more reliable.
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This recognition reflects brands’ focus on ROI. Nosto’s CXP boosts product findability, relevance, and merchandising performance across the shopper journey.
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Here are 4 A/B testing ideas from our clients that you can draw inspiration from to uncover the best-performing merchandising strategies for your own search and category pages.
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“Nosto’s customer support couldn’t be better, our success manager is knowledgeable, attentive, and is always prepared to discuss better ways to optimize our brands.”
“Nosto is an outstanding platform that exceeds expectations. Their exceptional customer support ensures prompt assistance, while the user-friendly interface simplifies everything.”
“We appreciate that the Nosto team is always available for us, from bi-weekly status calls to any one-off questions that come up. Their team has always supported us!”
Category Merchandising is the ability to control how products are sorted and displayed on category and collection pages in an ecommerce store using product performance metrics and shopper behavior.
It saves time and boosts conversions by automatically sorting products based on real-time performance and shopper behavior, so your most relevant, high-performing items are always front and center.
Manual merchandising means manually selecting and arranging products—for example, pinning a featured product to the top of a category page. Automated merchandising uses rules and real-time data to dynamically rank products based on relevance, performance, and shopper behavior. Nosto lets you combine both for optimal flexibility and impact.
Nosto’s category merchandising capabilities include: – Drag-and-drop visual merchandising editor for intuitive control – Custom sorting rules based on performance metrics (like CVR, stock, margin) – Custom sorting rules based on product attributes (price, brand, discount status) – Highlight rules to pin key products, such as new arrivals or sale items – Segment-based merchandising to tailor layouts by audience – Real-time score insights to evaluate rule effectiveness – Built-in A/B testing with automatic winning variant used – Flexible implementation via frontend or API integration – 1:1 personalization merchandising rule
Yes. A/B testing is built in, so you can test different merchandising strategies, measure their impact, and automatically route traffic to the best-performing variant—helping you optimize without guesswork.
Yes. Nosto’s Category Merchandising integrates seamlessly with platforms like Shopify, Shopify Plus, BigCommerce, Salesforce Commerce Cloud, and Adobe Commerce. Choose between a visual editor or API-based integration depending on your team’s workflow.
