Using Ecommerce Customer Segmentation to Drive Conversion [4 Tips]
Ecommerce customer segmentation is an integral part of any brand’s online strategy. It allows them to target their audience with the right messaging and products,…
Segmentation & Insights
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Category Page
How to Facilitate Product Discovery and Engagement For First-Time Customers Using Popular and Discounted Merchandise
In this article, explore how to set up a Sequence for First-time Visitors using Nosto’s Category Merchandising.
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Product Detail Page
2 Real-life Examples of Using Real-time Segmentation to Tailor Product Page Recommendations
As merchants we know that featuring recommendations on individual product pages helps to find and purchase products they may not have seen before. However, at…
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Homepage
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re…
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Case Study
nanobike increases click-through rate 76%
Ecommerce Tips & Tricks For Peak Season 2020
Join us for 12 days of tips and tricks for optimizing your online shopping experience for the most competitive holiday sale season for ecommerce to…
Personalized content to create FOMO on product detail pages
Use real-time product data to create a sense of urgency in shoppers by showcasing personalized content on product detail pages that shares the amount of…
Personalized coupon bottom banner
Offer a coupon or discount in the bottom right or left corner of any page in order to convince hesitant shoppers that it’s worth purchasing…
Overlay recommendations
Offer personalize product recommendations no matter the page in an overlay interstitial in order to make sure shoppers can’t ignore them. Feel confident in your…
Custom category merchandising based on location and tagging
Use geo-location and knowledge of local tastes to create personalized category page experiences that drive sales. For example, understand that people in warmer climates purchase…
Search and visited related recommendations on the Search page
Make search result pages more relevant by showcasing search and visit related product recommendations on the top of your search pages. By showcasing products that…
Stacked Product Detail page product recommendations
Assuming you understand a shopper completely can come off as arrogant. The filtering option you use to merchandise you recommendations might not always be the…
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in…
Personalized payment options
Payment options can be make or break for a lot of shoppers. The difference between paying fully in the moment or having 4 equal payments…
Homepage email collection pop-up
Offer a personalized experience right from the get-go by asking shoppers to submit their email right on the homepage. Capturing a shopper’s email right when…
Selection PDP product recommendations
Personalized ecommerce experiences are about relevant options. Deliver a selection of product recommendations with different filtering options; showcase both the previous products the shopper has…
Custom homepage product recommendations
At the core of ecommerce personalization is product recommendations, and the first recommendations you deliver are your first impression with a customer. Offering merchandised product…
Standard Product Detail Page add to cart pop-up
Give shoppers that extra push on your product detail pages with a personalized add-to-cart pop-up that showcases a discount or reminds them of free shipping….
Email with personalized product recommendations
Draw shoppers back to your store with product recommendations based on their previous shopping behavior beautifully integrated into your email templates. Use Nosto’s segmentation and…
Homepage onsite content personalization
Bring your homepage experience to life with personalized content in the form of dynamic hero images, data-driven messaging, and more.
Increase Average Order Value Onsite: How One Brand Leverages Four Core Products to See Results
In this article, we’ll walk through four strategic ways to improve average order value onsite. To illustrate these strategies, we’ll cover how UK sports gear…
Leveraging Ecommerce Merchandising: 4 Key Benefits of Using Category Merchandising for Better Category Page Experiences
A 2019 analysis of Nosto-powered brands revealed that up to 70% of online sales originate from category pages. Yet, most category pages still rely on…
How to Use Segmentation & Insights to Power Your Custom Audiences on Facebook
In this article, you’ll learn how to use Nosto’s Segmentation & Insights to sync Nosto with your Facebook Business Manager and action the wealth of…
3 Advanced Ad Campaigns You Can Leverage Using Nosto and Facebook Business Manager
Using Nosto’s out-of-the-box ads? This article explains how to recreate these ads within Facebook Business Manager, as well as some hints and tips on how…
REPORT: Effects of the Covid-19 Outbreak on Fashion, Apparel, and Accessory Ecommerce
UPDATED MAY 27TH 2020: Different ecommerce verticals are being affected by the COVID-19 outbreak in vastly different ways. Many retailers are reacting quickly and recovering…
5 Steps to Using Content Personalization to Adjust Payment Methods Onsite
56% of online shoppers expect a variety of payment options once they reach checkout. With most retailers now offering financing services and split payments, it’s…
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a…
2 Real-life Examples of Using Real-time Segmentation to Tailor Product Page Recommendations
As merchants we know that featuring recommendations on individual product pages helps to find and purchase products they may not have seen before. However, at…
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can…
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re…
Dominando La Personalización Ecommerce
La Guía Para Transformar Experiencias Con Contenido Relevante El contenido personalizado es vital para captar y mantener la atención de los clientes en el mercado…
