Sports & Outdoor Retail Masterclass: An Inside Look at Nike’s Personalisation & Loyalty Strategy
In the latest instalment of our masterclass series, all eyes are on Nike – a pioneer in the futuristic retail space and a global retail…
Segmentation & Insights
Featured
Guides and Reports
[Report] The Future of Beauty and Skincare Ecommerce: Trends to Watch in 2021
Beauty and Skincare, like many other verticals impacted by the COVID-19 pandemic, saw a significant shift in ecommerce performance throughout 2020. In an industry that…
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eBooks
REPORT: The State of Ecommerce 2020
Retail has been one of the hardest-hit industries in terms of being negatively affected by lockdowns and safety precautions being enforced to stop the spread…
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Dynamic PDP Recommendations to Maximize ROAS for Paid Ad Traffic
Maximize the value of your paid ads traffic on PDP pages by displaying ‘Similar Style’ Product Recommendations to customers who land onsite through paid ad…
Using Ecommerce Customer Segmentation to Drive Conversion [4 Tips]
Ecommerce customer segmentation is an integral part of any brand’s online strategy. It allows them to target their audience with the right messaging and products,…
Case Study
nanobike increases click-through rate 76%
Ecommerce Tips & Tricks For Peak Season 2020
Join us for 12 days of tips and tricks for optimizing your online shopping experience for the most competitive holiday sale season for ecommerce to…
Personalized content to create FOMO on Product Detail Pages
Use real-time product data to create a sense of urgency in shoppers. Showcase personalized content on product detail pages that reveal the amount of stock…
Personalized coupon bottom banner
Offer a coupon or discount in the bottom right or left corner of any page; this helps convince hesitant shoppers that one (or many of)…
Overlay recommendations
Offer personalize product recommendations across any page in an overlay interstitial in order to make sure shoppers can’t ignore them. Feel confident in your recommendations…
Custom category merchandising based on location and tagging
Use geo-location and knowledge of local tastes to create personalized category page experiences that drive sales. For example, understanding that people in warmer climates purchase…
Search and visited related recommendations on the Search page
Make search result pages more relevant by showcasing search and visit related product recommendations on the top of these pages. By showcasing products that shoppers…
Stacked Product Detail Page product recommendations
The filtering option used to merchandise your recommendations might not always be the right decision. Deliver two product recommendation types on your product detail pages…
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in…
Personalized payment options
Payment options can be make or break for a lot of shoppers. The difference between paying fully in the moment or having 4 equal payments…
Homepage email collection pop-up
Offer a personalized experience right from the get-go by asking shoppers to submit their email right on the homepage. Capturing a shopper’s email right when…
Selection PDP product recommendations
Personalized ecommerce experiences are about relevant options. Deliver a selection of product recommendations with different filtering options; showcase both the previous products the shopper has…
Custom homepage product recommendations
At the core of ecommerce personalization is product recommendations, and the first recommendations you deliver are your first impression with a customer. Offering merchandised product…
Standard Product Detail Page add to cart pop-up
Give shoppers that extra push on your product detail pages with a personalized add-to-cart pop-up that showcases a discount or reminds them of free shipping….
Email with personalized product recommendations
Draw shoppers back to your store with product recommendations based on their previous shopping behavior beautifully integrated into your email templates. Use Nosto’s segmentation and…
Homepage onsite content personalization
Bring your homepage experience to life with personalized content in the form of dynamic hero images, data-driven messaging, and more.
Increase Average Order Value Onsite: How One Brand Leverages Four Core Products to See Results
In this article, we’ll walk through four strategic ways to improve average order value onsite. To illustrate these strategies, we’ll cover how UK sports gear…
Mastering Ecommerce Merchandising: How to Create Category Page Experiences That Sell More
In this article, learn how ecommerce merchandising impacts the quality of your customer experiences, plus the top tactics to turn Category pages into major conversion…
How to Use Segmentation & Insights to Power Your Custom Audiences on Facebook
In this article, you’ll learn how to use Nosto’s Segmentation & Insights to sync Nosto with your Facebook Business Manager and action the wealth of…
3 Advanced Ad Campaigns You Can Leverage Using Nosto and Facebook Business Manager
Using Nosto’s out-of-the-box ads? This article explains how to recreate these ads within Facebook Business Manager, as well as some hints and tips on how…
REPORT: Effects of the Covid-19 Outbreak on Fashion, Apparel, and Accessory Ecommerce
UPDATED MAY 27TH 2020: Different ecommerce verticals are being affected by the COVID-19 outbreak in vastly different ways. Many retailers are reacting quickly and recovering…
5 Steps to Using Content Personalization to Adjust Payment Methods Onsite
56% of online shoppers expect a variety of payment options once they reach checkout. With most retailers now offering financing services and split payments, it’s…
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a…
2 Real-life Examples of Using Real-time Segmentation to Tailor Product Page Recommendations
As merchants we know that featuring recommendations on individual product pages helps to find and purchase products they may not have seen before. However, at…
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can…
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re…
Dominando La Personalización Ecommerce
La Guía Para Transformar Experiencias Con Contenido Relevante El contenido personalizado es vital para captar y mantener la atención de los clientes en el mercado…
