Personalized content is vital to capturing and maintaining customers’ attention in today’s market
In fact, 66% of consumers simply will not purchase from a brand whose content is not tailored to their interests, which means a brand loses the potential to convert almost two-thirds of the consumer pool if they aren’t personalizing the content in their shopping experience.
In this guide, we explore:
- How you can create a successful content personalization strategy across the customer lifecycle
- Best practices for optimizing content based on customer behavior
- Detailed examples of merchants deploying successful content personalization strategies in the real world