Nosto and Tapcart launch new integration, helping Shopify brands boost mobile sales with personalized shopping experiences
Nosto and Tapcart, trusted tech leaders for thriving Shopify brands, are announcing a new integration, solidifying their joint commitment to helping retailers deliver seamless and personalized shopping experiences.
New York, 18 January 2024 — Nosto, the leading Commerce Experience Platform (CXP), and Tapcart, the mobile app builder for Shopify merchants, have announced the launch of a new integration designed to help brands create powerful and hyper-relevant product discovery experiences for shoppers using mobile apps.
With Tapcart, ecommerce brands can add a new marketing and sales channel designed to elevate the customer experience and increase LTV, sales, and brand loyalty. In fact, True Classic’s Tapcart-powered mobile app converts 200% better than their mobile website. By leveraging the robust conversion capabilities of a mobile app alongside AI-powered personalized commerce experiences, this new integration empowers retailers to build the most optimized journey for mobile shoppers, designed to drive more sales from your store’s app.
It is especially important for retailers to pave the way for frictionless product discovery on mobile, given how this channel is prone to interruptions due to its on-the-go nature, involving constant notifications and real-life distractions. Small-screen shoppers should effortlessly find the products they are looking for with just a few taps—which this integration enables.
By connecting Nosto to Tapcart, retailers can guide mobile shoppers toward products they are most likely to purchase with personalized product recommendations based on the shopper’s preferences, such as size, color, brand affinity, and predicted behaviors. This helps reduce app exits and boosts add-to-carts.
Notably, Nosto’s Personalized Search is also part of this integration. This further shortens the path to purchase on mobile devices with an AI-powered onsite search that understands the true shopper intent behind queries, ensuring highly relevant search results are surfaced in milliseconds.
In addition, joint clients of Nosto and Tapcart now have the ability to create merchandising rules to boost or bury products based on product attributes, product performance metrics, and shoppers’ individual affinities on the mobile app—specifically on product recommendations, category pages, and search results. This enhances relevancy and allows brands to align their mobile merchandising strategy with the company’s strategic goals.
“According to Statista, in 2024, mobile e-commerce sales are projected to account for a 60% share in all e-commerce sales. This leaves no room for approximations; retailers must offer irreproachable mobile experiences. With Nosto and Tapcart integration, they can transform their Shopify store into a mobile app without compromising personalized customer experiences, ensuring a seamless shopping experience on small screens and fostering sustained mobile sales growth.”
—Frank Zimmermann, Global Head of Partnerships at Nosto
“Highly converting, personalized shopping experiences start with search, merchandising and recommendations. Our Nosto integration brings these experiences to life and is a fundamental component to the success our mutual customers like Zulily, Princess Polly and others see in-app with Tapcart. Together, we’re reshaping the e-commerce landscape and committed to empowering businesses to deliver exceptional shopping experiences globally.”
—Jon Knott, Director of Ecosystem Partnerships at Tapcart
Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, and Helsinki.
Tapcart is the mobile commerce platform of leading DTC brands, powering mobile apps that have processed over $6.6+ billion in ecommerce sales. With a majority of ecommerce traffic on mobile devices, Tapcart helps brands meet consumers’ digital expectations by elevating the mobile CX and turning casual consumers into brand advocates.
UK/EU/ROW: Uday Radia, CloudNinePR