BOXRAW drives +240% higher click rate and +93% more revenue with end-to-end personalized mid-sale campaign

About BOXRAW

BOXRAW is a performance-driven boxing apparel brand built around a simple mission: to be the reason why the world gets into boxing.

More than just products, the brand represents the mindset, discipline, and lifestyle of boxing, serving a wide audience ranging from professional athletes to everyday fitness enthusiasts.

The Challenge

BOXRAW were already using Nosto to power product discovery and personalized experiences onsite, and Klaviyo as their CRM to manage and activate strong customer relationships, with great performance across both platforms.

“We already had a lot of data and strong foundations across both platforms. But we were mostly using them independently, which meant we weren’t creating truly connected journeys across the customer lifecycle.” – Nathan Pugsley, Head of Digital at BOXRAW

This gap became most visible during key commercial moments. During sales campaigns in particular, three recurring challenges stood out:

Engagement naturally drops after the initial campaign launch
Mid-sale emails struggle to maintain strong performance
Landing pages remain largely generic, limiting conversion potential

BOXRAW wanted to go beyond simply driving traffic and instead deliver experiences that feel personally curated for each shopper, from inbox to onsite.

The Solution

With the Nosto integration for Klaviyo, BOXRAW connected both platforms to create a more cohesive post-click experience on marketing-driven traffic, with minimal technical lift.

“The integration was incredibly easy to set up. It’s pretty much plug-and-play, and once it’s live, it just keeps delivering value.” – Nathan Pugsley, Head of Digital at BOXRAW

They introduced a new type of campaign designed specifically for mid-sale re-engagement:

A plain-text email, written to feel personal and conversational
Sent at the midpoint of sales campaigns to re-activate engagement
Redirecting users to a dedicated personalized landing page

Once on the page, the experience adapts based on the data available for each visitor:

Gender-specific landing pages with tailored hero banners, based on CRM data
A curated product selection, driven by real-time behavioral data identified by Nosto

This approach enables BOXRAW to better capture attention during high-pressure sales periods, delivering more focused, coherent experiences that reduce friction, help shoppers find what they’re looking for faster, and ultimately drive higher conversion.

“This activation reduced friction in the discovery phase, increased engagement with product grids, and aligned email messaging with on-site experience. By turning what looked like a standard category page into a dynamic, personalized recommendation layer, we created a seamless and highly relevant customer journey from inbox to checkout.”

Nathan Pugsley, Head of Digital at BOXRAW

The Results

This campaign quickly became a top performer within BOXRAW’s sales strategy, particularly during the mid-sale period, where engagement typically drops.

It is consistently one of the strongest-performing emails during sales campaigns, and one of the highest revenue-driving campaigns outside of the initial “sale live” communications.

This performance is reflected in a clear uplift:
+240% higher click rate and +93% more revenue than the next best mid-sale campaign, which follows a more traditional email approach and redirects to a non-personalized landing page.

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