To address this, Harney & Sons leveraged the Nosto integration for Klaviyo to connect real-time behavioral data captured by Nosto on their website with customer data stored in their Klaviyo CRM. This integration allowed the team to enrich customer profiles and activate those insights across both onsite and email, without custom development.
Re-engaging high-intent shoppers with search abandonment flows
With this foundation in place, they quickly identified abandoned search as one of their highest-value untapped behavioral signals and built an end-to-end re-engagement flow to move these customers further down the funnel.
When a visitor searches on site but leaves without converting, their search behavior is captured by Nosto and used to trigger a personalized re-engagement email through Klaviyo.
The email includes a personalized product recommendation block based on the visitor’s unique affinities, along with a dedicated call-to-action leading to a personalized shop—a dynamic landing page designed to extend the search experience and make it easy for the visitor to continue their journey.
This page dynamically adapts to each visitor and combines several layers of personalization:
- A “continue browsing” section to pick up where they left off
- A “try something new” block, surfacing products aligned with their affinities but not yet seen
- A featured section, highlighting products they showed the strongest interest in
- An accessories section, featuring cross-sell products tailored to their preferences
- A “stock up” merchandising block, surfacing replenishment products based on previous purchases
- Category-based product selections (e.g. iced tea, loose tea, sachets)
- Educational and inspirational content, including blog articles and videos
Fallback logic ensures the experience stays relevant even for visitors with limited data, defaulting to curated best-sellers rather than generic content.
The result is a seamless, intent-driven discovery experience, where merchandising, content, and personalization work together to guide each visitor. Most importantly, the customer journey remains consistent from the initial onsite behavior to the email and back to the site, preserving and building on the user’s original intent.
