In this article, learn the most effective ways to simplify and optimize ecommerce navigation. Discover where and how to display your categories for higher engagement…
Category Page
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Category Page
How to Facilitate Product Discovery and Engagement For First-Time Customers Using Popular and Discounted Merchandise
In this article, explore how to set up a Sequence for First-time Visitors using Nosto’s Category Merchandising.
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Product Detail Page
2 Real-life Examples of Using Real-time Segmentation to Tailor Product Page Recommendations
As merchants we know that featuring recommendations on individual product pages helps to find and purchase products they may not have seen before. However, at…
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Homepage
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re…
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Personalized coupon bottom banner
Offer a coupon or discount in the bottom right or left corner of any page; this helps convince hesitant shoppers that one (or many of)…
Overlay recommendations
Offer personalize product recommendations across any page in an overlay interstitial in order to make sure shoppers can’t ignore them. Feel confident in your recommendations…
Custom category merchandising based on location and tagging
Use geo-location and knowledge of local tastes to create personalized category page experiences that drive sales. For example, understanding that people in warmer climates purchase…
Category merchandising based on brand and margin
Accomplish multiple goals using sequence filters that promote products based on various performance metrics and attributes. Category merchandising allows you to create dynamic category page…
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in…
Discount category page highlights
Showcasing your current discounts is one of the most important merchandising moves you can make. Using Category Merchandising, you can highlight discounted products to ensure…
Mastering Ecommerce Merchandising: How to Create Category Page Experiences That Sell More
In this article, learn how ecommerce merchandising impacts the quality of your customer experiences, plus the top tactics to turn Category pages into major conversion…
How to Facilitate Product Discovery and Engagement For First-Time Customers Using Popular and Discounted Merchandise
In this article, explore how to set up a Sequence for First-time Visitors using Nosto’s Category Merchandising.
How to Use Customer Insights to Drive Relevant Experiences That Match User Preferences
In this article, we will learn how to use segment Insights and Category Personalization to drive relevant experiences that match a first time visitor’s shopping preferences.
How to Use Personalized Category Pages to Pamper Your Most Loyal Customers While Maximizing Profitability
In this article, we’ll learn how to create relevant experiences on category pages for existing customers who return to your online store.
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a…
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can…
Retail Is Detail: 4 Steps to Creating a Consistent Product Recommendation Setup
Discover multiple examples of different ways to build your recommendation setups and find inspiration for your own site! Like it was just yesterday, I still…
How to Optimize Your Category Pages with Product Recommendations
Category pages are one of the most important drivers of discovery in an online store. They store all of the relevant products and expose them…
Driving Revenue Through Social Validation: Tips to Leverage Ratings and Reviews
My most recent relatively expensive online purchase – a winter parka by Helly Hansen – was due to the power of social validation. As a…
User-Generated Content: Photography from Social Networks
User-generated photography from social networks (especially from Instagram) is an effective way to establish trust, bring your brand alive through brand ambassadors, and generate a…
How to Take Onsite Product Recommendations to the Next Level with Compelling Design
Just like every other web-innovation, the inventor of product recommendations in e-commerce remains disputable. However, Amazon absolutely has claim to pioneering their titles such as…