Personalized coupon bottom banner
Offer a coupon or discount in the bottom right or left corner of any page in order to convince hesitant shoppers that it’s worth purchasing…
Category Page
Overlay recommendations
Offer personalize product recommendations no matter the page in an overlay interstitial in order to make sure shoppers can’t ignore them. Feel confident in your…
Custom category merchandising based on location and tagging
Use geo-location and knowledge of local tastes to create personalized category page experiences that drive sales. For example, understand that people in warmer climates purchase…
Category merchandising based on brand and margin
Accomplish multiple goals using multiple sequence filters that promote products based on multiple performance metrics and attributes. Category merchandising allows you to create dynamic category…
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in…
Discount category page highlights
Showcasing your current discounts is one of the most important merchandising moves you can make. Using Category Merchandising, you can highlight discounted products to ensure…
Leveraging Ecommerce Merchandising: 4 Key Benefits of Using Category Merchandising for Better Category Page Experiences
A 2019 analysis of Nosto-powered brands revealed that up to 70% of online sales originate from category pages. Yet, most category pages still rely on…
How to Facilitate Product Discovery and Engagement For First-Time Customers Using Popular and Discounted Merchandise
In this article, explore how to set up a Sequence for First-time Visitors using Nosto’s Category Merchandising.
How to Use Customer Insights to Drive Relevant Experiences That Match User Preferences
In this article, we will learn how to use segment Insights and Category Personalization to drive relevant experiences that match a first time visitor’s shopping preferences.
How to Use Personalized Category Pages to Pamper Your Most Loyal Customers While Maximizing Profitability
In this article, we’ll learn how to create relevant experiences on category pages for existing customers who return to your online store.
How to Surface Products of Interest in Key Category Pages for Returning Visitors
In this article, we explore how merchants can use Nosto’s Category Merchandising product on their category pages and incorporate an added layer of personalization to their merchandising strategy.
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a…
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can…
How to Increase Average Order Value and Sales by using Dynamic Bundles
With Nosto’s Dynamic Bundles product extension, online merchants can easily bundle together products based on their visual appeal, brand relation, practical use, and more. With…
Retail Is Detail: 4 Steps to Creating a Consistent Product Recommendation Setup
Discover multiple examples of different ways to build your recommendation setups and find inspiration for your own site! Like it was just yesterday, I still…
Best Practices to Optimize Your Category Page with Product Recommendations
Category pages are one of the most important drivers of discovery in an online store. They store all of the relevant products and expose them…
Driving Revenue Through Social Validation: Tips to Leverage Ratings and Reviews
My most recent relatively expensive online purchase – a winter parka by Helly Hansen – was due to the power of social validation. As a…
User-Generated Content: Photography from Social Networks
User-generated photography from social networks (especially from Instagram) is an effective way to establish trust, bring your brand alive through brand ambassadors, and generate a…
How to Take Onsite Product Recommendations to the Next Level with Compelling Design
Just like every other web-innovation, the inventor of product recommendations in e-commerce remains disputable. However, Amazon absolutely has claim to pioneering their titles such as…
