In this article, learn the most effective ways to simplify and optimize ecommerce navigation. Discover where and how to display your categories for higher engagement…
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How to Facilitate Product Discovery and Engagement For First-Time Customers Using Popular and Discounted Merchandise
In this article, explore how to set up a Sequence for First-time Visitors using Nosto’s Category Merchandising.
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Product Detail Page
2 Real-life Examples of Using Real-time Segmentation to Tailor Product Page Recommendations
As merchants we know that featuring recommendations on individual product pages helps to find and purchase products they may not have seen before. However, at…
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Homepage
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re…
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The Psychology of Ecommerce FOMO: 5 Quick Tactics to Create Urgency
When we look at the psychology of ecommerce, there are a world of principles that can be applied to influence consumers to purchase. One of…
FOMO product recommendation ribbons
Use real-time product data to create a sense of urgency in shoppers. Showcase ribbons on personalized product recommendations that display the amount stock left of…
Personalized coupon bottom banner
Offer a coupon or discount in the bottom right or left corner of any page; this helps convince hesitant shoppers that one (or many of)…
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in…
Homepage email collection pop-up
Offer a personalized experience right from the get-go by asking shoppers to submit their email right on the homepage. Capturing a shopper’s email right when…
Custom homepage product recommendations
At the core of ecommerce personalization is product recommendations, and the first recommendations you deliver are your first impression with a customer. Offering merchandised product…
Homepage onsite content personalization
Bring your homepage experience to life with personalized content in the form of dynamic hero images, data-driven messaging, and more.
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a…
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can…
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re…
How to Create Welcoming Experiences on a Homepage to Encourage Conversion
Gone are the days when opening a store and sending out a leaflet or email were enough to get shoppers through the threshold where you…
Retail Is Detail: 4 Steps to Creating a Consistent Product Recommendation Setup
Discover multiple examples of different ways to build your recommendation setups and find inspiration for your own site! Like it was just yesterday, I still…
Create Personalized “New In” Recommendations instead of the One-Size-Fits-All Approach
Eager to put the latest and greatest products in front of your shoppers at the right time? Learn how now! Home page is the storefront…
How to Promote Your Best Selling Products via Geographical Best Sellers
Many online stores today use geolocation to improve on a wide gamut of functionality. This can range from localized payment gateways, to calculating shipping costs…
How to Spice up up Your Store Homepage With Live Feed Product Recommendations
When first landing on the homepage of an ecommerce store, it’s essentially make it or break it. In a matter of seconds, and within a…
Driving Revenue Through Social Validation: Tips to Leverage Ratings and Reviews
My most recent relatively expensive online purchase – a winter parka by Helly Hansen – was due to the power of social validation. As a…
User-Generated Content: Photography from Social Networks
User-generated photography from social networks (especially from Instagram) is an effective way to establish trust, bring your brand alive through brand ambassadors, and generate a…
How to Take Onsite Product Recommendations to the Next Level with Compelling Design
Just like every other web-innovation, the inventor of product recommendations in e-commerce remains disputable. However, Amazon absolutely has claim to pioneering their titles such as…