LeSportsac is an American lifestyle brand of casual nylon bags. Founded in 1974, the company maintains a strong presence around the globe, offering an accessible line of handbags, travel totes, messenger bags, backpacks and accessories. The lightweight fabric combined with high performance hardware characterizes its iconic, functional styles available in a wide variety of colors and prints. A leader and innovator in the accessories market, LeSportsac continues to offer a collection of quality designed bags with attention to function and breakthrough vision for the modern global consumer.
LeSportsac made the decision to replatform to Shopify Plus after they encountered several challenges with their previous platform. As ecommerce is one of LeSportsac’s most important channels, they needed LeSportsac.com to be the best possible digital flagship.
Because of the limitations of their previous platform, the brand did not have access to robust data for personalization capabilities. In the past, LeSportsac spent many hours setting up manual recommendations that would not always work properly. The old website did not include advanced product recommendations generated by machine-learning algorithms and data. For LeSportsac, personalization was a priority for the launch of their new site to enhance the shopper experience and increase conversion. They turned to Nosto, which offered automation and customization in addition to being easy to use.
On the Home Page: Bestseller recommendations were added to the Home page to enhance navigation and inspire new and returning online shoppers.
On Product Pages: Browsing history recommendations were added to PDP pages to improve the viewer’s browsing experience. The visitor can see what they have recently viewed, what others have viewed and complementary products to the one they are viewing, providing unique cross-sell and up-sell opportunities that increase AOV.
On the Cart Page: Personalized product recommendations were added to the Cart page to remind customers of the items they had expressed interested in, but had not yet added to their cart.
On the Search Page: Search related product recommendations were added to the Search page so that someone can easily find what they are looking for based on what others browsed and searched.
On the 404 Page: Best seller product recommendations were added to 404 page to reduce bounce rate and give a reason for customers to continue shopping.
The integration between Nosto and Shopify Plus was extremely seamless. It was great to have a dedicated team that was accessible to us as we navigated the implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team. Since the launch, we have seen a consistent increase in AOV and UPO from Nosto recommendations. It’s clear that Nosto is established for a reason.
-Berly Isaak, Senior Director Global Marketing + PR