UPDATED MAY 27TH 2020: Different ecommerce verticals are being affected by the COVID-19 outbreak in vastly different ways. Many retailers are reacting quickly and recovering in the short-term (likely at the expense of margin), but there continues to be major variability in key ecommerce KPIs. It will be a tough road ahead—but there is a way forward.
We took a snapshot of data from the recent activity of some fashion and accessory ecommerce brands to learn how the vertical is faring during the Coronavirus outbreak. We believe these insights can help inform the fashion ecommerce industry in a way that helps us all navigate the chaotic landscape of the market during these difficult times.