REPORT: Effects of the Covid-19 Outbreak on Fashion, Apparel, and Accessory Ecommerce

UPDATED MAY 27TH 2020: Different ecommerce verticals are being affected by the COVID-19 outbreak in vastly different ways. Many retailers are reacting quickly and recovering in the short-term (likely at the expense of margin), but there continues to be major variability in key ecommerce KPIs. It will be a tough road ahead—but there is a way forward.

We took a snapshot of data from the recent activity of some fashion and accessory ecommerce brands to learn how the vertical is faring during the Coronavirus outbreak. We believe these insights can help inform the fashion ecommerce industry in a way that helps us all navigate the chaotic landscape of the market during these difficult times.

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UPDATE:

Our most recent report tracks the data trends through the 26th of May 2020. The update compares the original findings and hypotheses with what we now know. We hope you find the update and comparison to the original data as useful as the previous snapshot.

We’re closely tracking real-time changes in the ecommerce landscape due to the global COVID-19 pandemic via our network of thousands of partner retailers.

We hope this microscopic look at a specific vertical, broken out across multiple markets, helps shed some light on how the market is trending – and, in the end, gives you useful information to look to the future optimism.

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