With people spending more time in their homes than ever before, it’s becoming more and more important for individuals to have the things around their house and yard that give them that “homey” feeling. Coincidentally, home and garden retail has always been one of the few verticals to firmly keep its feet in the brick-and-mortar sphere due to the importance of experiencing the products prior to purchase. So, without the ability to go shopping in physical stores easily, how are shoppers adapting to buying home and garden products online while their need for the products is greater than ever before?
TRUSTED BY 2,600+ RETAIL BRANDS ACROSS THE WORLD.
About this report
To better understand shopper affinities during this time and uncover opportunities for Home and Garden retailers, Nosto commissioned a survey of 2,000 consumers (1,000 in the United States and 1,000 in the United Kingdom). The survey was conducted through online survey company Censuswide between July 17th and July 21st, 2020. In some questions, respondents were presented with a list of statements and asked whether they “strongly agree”, “somewhat agree”, “neither agree or disagree”, “somewhat disagree”, “strongly disagree”.
In this report, learn:
What the demand for Home & Garden products is in today’s market
What the driving factors are for when and why consumers decide to shop for Home & Garden products
What the steps that shoppers take are when they are trying to make a Home & Garden product purchase decision
“Using Nosto, we are able to adapt our product recommendations to every individual behavior and sync with our custom audience segments to create truly unique experiences. The customers who interacted with Nosto’s recommendations had a conversion rate 3.5x and an average visit value 3.8x those who didn’t, and our average order value increased by 10%.”
Matthieu Galtié, Head of Digital, Volcom Europe
“It was great to have a dedicated team that was accessible to us as we navigated the Nosto implementation. We’re a very lean team, so whoever we partner with, must have excellent customer service when we need the support. Nosto has become an extension to our team.”
Berly Isaak, Senior Director Global Marketing, LeSportsac
“Nosto’s A/B Testing and Optimization allowed our team to quickly test different personalization strategies and learn valuable insights. We saw an 18% uplift in conversion within weeks on a single test — it was incredibly easy to set up and deploy. The tool automatically switched over the majority of the traffic to the winning variation freeing us from having to constantly monitor test results.”
Emily Andrews, VP of Ecommerce, Cynthia Rowley
“Nosto has been an incredible time-saver and has expanded our customization far beyond basic product recommendations. The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing.”
Ian Leslie, CMO, Industry West
“Nosto’s personalized product recommendations give us the ability to deliver highly relevant recommendations with a much larger variety of merchandising goals than native recommendations. The flexibility of the tool gives us a lot of added value, and their easy integration into Commerce Cloud made it so that the entire process was quick and painless.”
Bianca Mercer, Ecommerce and Customer Services Director, Smythson