Bringing Travel Experiences to Life with Real Content
It’s time for travel brands to shift away from perfectly polished photo shoots and staged stock photography and start leveraging the millions of pieces of authentic user-generated content (UGC) that Millennials and Gen Z seek and trust.
Listen on-demand to Stackla and Busabout’s Managing Director, Duncan Robertson, to learn how Busabout transformed their digital strategy to better reflect real traveler experiences by making 99% of the visuals on their site UGC — improving key web metrics, reducing content creation costs and growing their social audience by 350%.
In this webinar, you’ll learn how to:
Develop a visual content strategy that drives Millennials through the buying journey—from dreaming through to post-trip photo sharing
Empower, encourage and activate shareable moments for customers and influencers
Define metrics to measure the success and ROI of UGC campaigns