Having a solid Facebook Ad targeting strategy in place is key to growing your business. But with over 3 million businesses actively advertising on Facebook – plus content like adorable puppy videos flooding news feeds and stealing your advertising thunder – it’s become more challenging than ever for ecommerce businesses to make their mark in the […]
The success of some brands was born in social media, while others may be more tentative about embracing User Generated Content (UGC). How can a brand accustomed to tightly managing their image benefit from UGC without compromising their control?
Social commerce has quickly taken the online retail world by storm. Consumers are now putting their trust in their social media news feeds – and fellow peers – to inspire their next purchase. This calls for brands to establish an even more trusting connection to their customers, and deliver the socially-driven experience they now expect.
I recently listened a podcast by my favorite podcasters, Perpetual Traffic. Episode 110 talks about how to find your core audience. To my surprise, the key takeaway was James Buhagiar of PetSnack‘s finding that, at the early stage of their journey, their key buying customer group were females over age 50.
Twitter – an excellent resource for cat videos but a terrible place to hang out if you’re trying to avoid Game of Thrones spoilers. But, felines and tv commentary aside, what else can this social network offer you?
Last week saw Facebook announce first quarter revenues of $5.382 billion. While the figure itself is huge it is actually the growth that is most impressive – to put it in perspective, the figure is a 51.9% increase from what was reported this time last year. And it doesn’t stop there- the company’s net income […]
In August, Mark Zuckerberg announced (in a Facebook post, of course) that for the first time ever Facebook had one billion users sign in on a single day. To put that in perspective, that is just under a 7th of the entire population of the world. Can you, from a business perspective, imagine that?! 1 […]