Here are 4 quick Valentine’s Day ecommerce tips to keep in mind when dressing your site for the holiday – plus how some of the…
Content Personalization
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The WOD Life increase conversion by 70% on Shopify by leveraging Personalisation & Category Merchandising
To optimise their online shopping experience, The WOD Life use several products of the Nosto platform: Category Merchandising, Product recommendations, Pop-ups and Catalog Explorer.
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The Top Ecommerce Navigation Examples and Best Practices to Engage and Convert Shoppers
In this article, learn the most effective ways to simplify and optimize ecommerce navigation. Discover where and how to display your categories for higher engagement…
12 Christmas Ecommerce Setups That Ring in More Sales (Even After the Holidays)
In this article, discover 12 clever Christmas ecommece setups that ring in the sales during the 2021 holiday season – plus 2 bonus tactics you…
Dynamic PDP Recommendations to Maximize ROAS for Paid Ad Traffic
Maximize the value of your paid ads traffic on PDP pages by displaying ‘Similar Style’ Product Recommendations to customers who land onsite through paid ad…
Personalized content to create FOMO on Product Detail Pages
Use real-time product data to create a sense of urgency in shoppers. Showcase personalized content on product detail pages that reveal the amount of stock…
Personalized coupon bottom banner
Offer a coupon or discount in the bottom right or left corner of any page; this helps convince hesitant shoppers that one (or many of)…
Personalized banner content
Offer the latest and greatest with personalized banners that take into account what each shopper is interested in. Tie different offers to each segment in…
Personalized payment options
Payment options can be make or break for a lot of shoppers. The difference between paying fully in the moment or having 4 equal payments…
Mastering Personalized Content in Ecommerce: The 3 Strategies You Need to Succeed
In this article we explore the three key ingredients of a successful content personalization strategy, and how you can action these concepts to increase conversion,…
Homepage onsite content personalization
Bring your homepage experience to life with personalized content in the form of dynamic hero images, data-driven messaging, and more.
Increase Average Order Value Onsite: How One Brand Leverages Four Core Products to See Results
In this article, we’ll walk through four strategic ways to improve average order value onsite. To illustrate these strategies, we’ll cover how UK sports gear…
5 Steps to Using Content Personalization to Adjust Payment Methods Onsite
56% of online shoppers expect a variety of payment options once they reach checkout. With most retailers now offering financing services and split payments, it’s…
How to Use UTM Tags and Segmentation to Achieve Real-time Content Cohesion for Campaigns
Every shopper’s experience is unique, and the content you show each of them should reflect that. To fuel these experiences, it’s important to gain a…
How to Combine Segmentation and Geo-location to Emphasize Shipping Options for Prospective Shoppers
While technology has made it easier for shoppers to discover and purchase products from many corners of the world, shipping these products long distances can…
How to Adjust Home Page Hero Banners to Welcome Returning Visitors and Home Page Visitors
When delivering personalized content to your shoppers, where you choose to showcase that content is equally critical to success as the content itself. Whether you’re…
Optimizing 404 Pages: 3 Best Practices to Effectively Re-direct a Shopper’s Journey
404 pages aren’t ideal. They can indicate an issue in navigation, a broken URL or that the customer has arrived to the site through an…
How to Use Free Shipping As a Tool to Increase Average Order Value
How can you entice your shoppers to add just one more item to their cart before purchase? Read and find out! The Importance of Free…
Create Discovery Experiences by Repurposing Top Lists on Dedicated Landing Pages
I’ve been a user of Spotify since the very early days when I had to go an extra mile to sneak myself an account as…
User-Generated Content: Photography from Social Networks
User-generated photography from social networks (especially from Instagram) is an effective way to establish trust, bring your brand alive through brand ambassadors, and generate a…